{"id":3914,"date":"2020-06-23T13:35:09","date_gmt":"2020-06-23T13:35:09","guid":{"rendered":"http:\/\/www.usp.br\/claro\/?p=3914"},"modified":"2020-09-23T03:59:41","modified_gmt":"2020-09-23T03:59:41","slug":"a-influencia-da-moda","status":"publish","type":"post","link":"https:\/\/claro.eca.usp.br\/index.php\/2020\/06\/23\/a-influencia-da-moda\/","title":{"rendered":"A influ\u00eancia da moda"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Quando pensamos na influ\u00eancia que a moda exerce na sociedade, logo nos vem \u00e0 mente as grandes marcas de luxo \u2013 Chanel, Dior, Prada&#8230; Atrav\u00e9s de desfiles e a\u00e7\u00f5es publicit\u00e1rias com celebridades e influenciadores, a alta costura lan\u00e7a tend\u00eancias para toda a ind\u00fastria da moda. Ind\u00fastria esta que tamb\u00e9m recebe sua pr\u00f3pria dose de influ\u00eancia da sociedade, que demanda posicionamento e responsabilidade.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mas, seu alto custo n\u00e3o permite que as marcas de luxo sejam acess\u00edveis para todos. Com isso, o p\u00fablico geral acaba recorrendo a pe\u00e7as inspiradas, r\u00e9plicas e at\u00e9 c\u00f3pias. Algumas marcas n\u00e3o aceitam ver seus detalhes caracter\u00edsticos em outras pe\u00e7as, ent\u00e3o, podem recorrer ao direito da moda. Em alguns casos, \u00e9 poss\u00edvel at\u00e9 mesmo patentear a cria\u00e7\u00e3o e garantir, perante a justi\u00e7a, que ela n\u00e3o seja apropriada por mais ningu\u00e9m. Exercer uma grande influ\u00eancia tem l\u00e1 os seus custos\u2026<\/span><\/p>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-3914 gallery-columns-1 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/claro.eca.usp.br\/index.php\/2020\/06\/23\/a-influencia-da-moda\/capa-5\/'><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/claro.eca.usp.br\/wp-content\/uploads\/2020\/06\/capa-640x640.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/claro.eca.usp.br\/wp-content\/uploads\/2020\/06\/capa-640x640.png 640w, https:\/\/claro.eca.usp.br\/wp-content\/uploads\/2020\/06\/capa-320x320.png 320w, https:\/\/claro.eca.usp.br\/wp-content\/uploads\/2020\/06\/capa.png 1080w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/claro.eca.usp.br\/index.php\/2020\/06\/23\/a-influencia-da-moda\/1-4\/'><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/claro.eca.usp.br\/wp-content\/uploads\/2020\/06\/1-640x640.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/claro.eca.usp.br\/wp-content\/uploads\/2020\/06\/1-640x640.png 640w, https:\/\/claro.eca.usp.br\/wp-content\/uploads\/2020\/06\/1-320x320.png 320w, https:\/\/claro.eca.usp.br\/wp-content\/uploads\/2020\/06\/1.png 1080w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/claro.eca.usp.br\/index.php\/2020\/06\/23\/a-influencia-da-moda\/2-4\/'><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/claro.eca.usp.br\/wp-content\/uploads\/2020\/06\/2-640x640.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/claro.eca.usp.br\/wp-content\/uploads\/2020\/06\/2-640x640.png 640w, https:\/\/claro.eca.usp.br\/wp-content\/uploads\/2020\/06\/2-320x320.png 320w, https:\/\/claro.eca.usp.br\/wp-content\/uploads\/2020\/06\/2.png 1080w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/claro.eca.usp.br\/index.php\/2020\/06\/23\/a-influencia-da-moda\/3-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/claro.eca.usp.br\/wp-content\/uploads\/2020\/06\/3-640x640.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/claro.eca.usp.br\/wp-content\/uploads\/2020\/06\/3-640x640.png 640w, https:\/\/claro.eca.usp.br\/wp-content\/uploads\/2020\/06\/3-320x320.png 320w, https:\/\/claro.eca.usp.br\/wp-content\/uploads\/2020\/06\/3.png 1080w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/claro.eca.usp.br\/index.php\/2020\/06\/23\/a-influencia-da-moda\/4-5\/'><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/claro.eca.usp.br\/wp-content\/uploads\/2020\/06\/4-640x640.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/claro.eca.usp.br\/wp-content\/uploads\/2020\/06\/4-640x640.png 640w, https:\/\/claro.eca.usp.br\/wp-content\/uploads\/2020\/06\/4-320x320.png 320w, https:\/\/claro.eca.usp.br\/wp-content\/uploads\/2020\/06\/4.png 1080w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/claro.eca.usp.br\/index.php\/2020\/06\/23\/a-influencia-da-moda\/5-5\/'><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/claro.eca.usp.br\/wp-content\/uploads\/2020\/06\/5-640x640.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/claro.eca.usp.br\/wp-content\/uploads\/2020\/06\/5-640x640.png 640w, https:\/\/claro.eca.usp.br\/wp-content\/uploads\/2020\/06\/5-320x320.png 320w, https:\/\/claro.eca.usp.br\/wp-content\/uploads\/2020\/06\/5.png 1080w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/claro.eca.usp.br\/index.php\/2020\/06\/23\/a-influencia-da-moda\/6-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/claro.eca.usp.br\/wp-content\/uploads\/2020\/06\/6-640x640.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/claro.eca.usp.br\/wp-content\/uploads\/2020\/06\/6-640x640.png 640w, https:\/\/claro.eca.usp.br\/wp-content\/uploads\/2020\/06\/6-320x320.png 320w, https:\/\/claro.eca.usp.br\/wp-content\/uploads\/2020\/06\/6.png 1080w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/claro.eca.usp.br\/index.php\/2020\/06\/23\/a-influencia-da-moda\/7-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/claro.eca.usp.br\/wp-content\/uploads\/2020\/06\/7-640x640.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/claro.eca.usp.br\/wp-content\/uploads\/2020\/06\/7-640x640.png 640w, https:\/\/claro.eca.usp.br\/wp-content\/uploads\/2020\/06\/7-320x320.png 320w, https:\/\/claro.eca.usp.br\/wp-content\/uploads\/2020\/06\/7.png 1080w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Entre as tend\u00eancias na alta costura, a populariza\u00e7\u00e3o nas lojas de departamento e o mercado de r\u00e9plicas<\/p>\n","protected":false},"author":358,"featured_media":3922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[786],"tags":[773,5,787,353],"class_list":["post-3914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencia-2","tag-773","tag-claro","tag-claro-influencia","tag-moda"],"_links":{"self":[{"href":"https:\/\/claro.eca.usp.br\/index.php\/wp-json\/wp\/v2\/posts\/3914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/claro.eca.usp.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/claro.eca.usp.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/claro.eca.usp.br\/index.php\/wp-json\/wp\/v2\/users\/358"}],"replies":[{"embeddable":true,"href":"https:\/\/claro.eca.usp.br\/index.php\/wp-json\/wp\/v2\/comments?post=3914"}],"version-history":[{"count":4,"href":"https:\/\/claro.eca.usp.br\/index.php\/wp-json\/wp\/v2\/posts\/3914\/revisions"}],"predecessor-version":[{"id":3928,"href":"https:\/\/claro.eca.usp.br\/index.php\/wp-json\/wp\/v2\/posts\/3914\/revisions\/3928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/claro.eca.usp.br\/index.php\/wp-json\/wp\/v2\/media\/3922"}],"wp:attachment":[{"href":"https:\/\/claro.eca.usp.br\/index.php\/wp-json\/wp\/v2\/media?parent=3914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/claro.eca.usp.br\/index.php\/wp-json\/wp\/v2\/categories?post=3914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/claro.eca.usp.br\/index.php\/wp-json\/wp\/v2\/tags?post=3914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}